topic Re: What is Wrong with my marketing message? in _Ask A Question for Item Management (IM)

What is Wrong with my marketing message?

TBWP — Wed, 02 Sep 2026 11:39:15 GMT

My items keep getting kicked back by Kroger API for my marketing message, but I can't figure out what's wrong with it. I have attached a snip of what I have for marketing message and features and benefits. Thank you in advance!

Re: What is Wrong with my marketing message?

nancyVigo — Wed, 02 Sep 2026 13:29:45 GMT

@TBWP, good morning!

I have dealt with similar issues while publishing to the new Kroger API. It looks like it might have to do with some descriptions being repeated in the bullet points (kosher, baked, etc.).

Here's an article that explains the marketing message in detail:

https://community.syndigo.com/t5/Kroger-API/Kroger-API-Resolve-CIC-Messages-Marketing-Message/ta-p/19134

Good luck!

Re: What is Wrong with my marketing message?

alien — Wed, 02 Sep 2026 13:35:10 GMT

Hello @TBWP and welcome to the customer community. Thanks for reaching out

The marketing message needs to meet Kroger's requirements which you can see on page 7 of this document https://community.syndigo.com/t5/Kroger-API/Kroger-Product-Detail-Page-Guidelines/ta-p/18750.

It has to be between 300 to 400 characters and if the item was rejected it needs to be republished Republishing in Item Management after you make the correction.

Thank you and have a great day.