Promotions Report

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The Promotions report provides insight into the products that are part of an active promotion on a retailer site. The information provided in the report can be used to monitor average savings, promotion type, and duration of a promotion at a product/brand/site level. For accounts with Zip Code reporting (Geo), additional location specific metrics are provided.

Current Tab

The default view of the Promotions Report displays the total number of Live Site Products that are identified as part of an active promotion, along with a breakdown of the type of promotions that are affecting your products.

• In the image above, the account has 126 products that across 3 active promotions, resulting in an average saving of 25.92% or $61.75.

The bar graph on the right-hand side of the report is made up of separate tabs, each displaying the same information broken down by Website, Brand, and Location (Geo reporting accounts only). Users can hover over a data point within the graph to display the total number of products being identified for that given metric.

• All graphs and product tables are interoperable within the Promotions report. For additional details, click into a metric within the bar graph to spotlight the products in the graphic to the left and in the product table below.

In the Product table below the graphics, the following metrics are displayed based on selections within the graphs. These metrics are displayed tab by tab based on Product, Brand, and Website.

• Product Name
• Location (Geo Only)
• Original Price
• Promo Price
• Delta (% and $)
• Days on Promotion
• MAP

Trends Tab

The Trends tab of the Promotions report displays both the Average Savings and Promotion counts over time.

Use the filters on the right-hand side of the report to customize the metrics displayed in the line graph. Hovering over a data point will display the metrics being reported.

Generating Demand with Effective Promotions

Promotions play an important role in building an effective demand curve for each combo of SKU, promotion type, and discount level. One frequently used strategy to generate consumer demand is to cycle promotions on and off for a product. Promoted products appear higher in search rankings and drive organic SEO. Brands can then cycle off the discounts and ride the increased organic SEO traffic to drive sales. Advanced strategies combine these promotion tactics with sponsored display on an owned PDP as a basket building technique.

Promotion Types Tracked

API Name	Syndigo Display Name
SaveAmount	Save Amount
SavePercent	Save %
BuyGetFree	Buy and Get Free
WasNow	Price Decrease
BuySaveAmount	Multi-Buy Save Amount
MultiSingleSavePercent	Multi-Buy Save Percent
VendorCouponPercentage	Vendor Coupon Percentage
VendorCouponAmount	Vendor Coupon Amount
SubscriptionDiscount	Subscription Discount Percent

Save Amount: Returns the amount a customer would save as a result of the sale.

Save Percent: Returns a percentage the customer would save as a result of the sale.

Buy Get Free: Returns the minimum number needed to activate the deal, and the number obtained from the deal.

Was Now: Returns the new price of the item and the old price of the item.

Multi-Buy Save Amount: Returns the minimum number needed to activate the deal and the resulting amount saved.

Multi-Buy Save Percent: Returns the minimum number needed to activate the deal and the resulting percent saved.

Vendor Coupon Percentage: Returns the coupon percentage found on the PDP.

Vendor Coupon Amount: Returns the coupon amount found on the PDP.

Subscription Discount: Returns the percentage the customer would save as a result of a subscription.

Access Promotions Reports in Syndigo

There are three promotions reports available in the Syndigo platform. These include the curated reports, promotions summary report, and the raw data report.

• Curated Reports: Report Center > Marketing Reports > Promotions (or Promotions GEO)
• Report Builder: Report Center > Report Builder > Create Insights Report > Digital Shelf Raw Data > Live Site Promotions
• Report Builder: Report Center > Report Builder > Create Insights Report > Analytics Summary Report > Promotions Summary

Promotion Examples

Was/Now, Save Amount, Save Percent, Multi-Buy Save Percent

Buy Get Free

Multi-Buy Save Amount

Vendor Coupon Amount

 

Vendor Coupon Percentage

Subscription Discount