AI Summary gives shoppers a quick, unbiased overview of a product’s customer reviews directly within the Review Display. It highlights the main themes from published reviews, including both positive and negative feedback, so shoppers can understand the overall sentiment before reading individual reviews.
Feature Overview
Where It Appears
- Product detail pages (PDP) when a product has 11 or more published reviews.
- Available through the standard Review Display and the Read Services API.
- Not currently available through the Enterprise API or JSON exports. Enterprise API availability is planned for a future phase.
How the Summary Is Generated
AI Summary is generated from your published, moderated reviews only. Content that does not meet review guidelines is never included.
- The summary is a short, sentence-level overview of common review themes.
- It is generated using a pre-trained language model.
- Your review content is never used to train the model.
AI Summary is available for all supported locales. Summaries are generated and displayed in the applicable supported locale for the product experience, helping shoppers view the summary in the same language context as the Review Display.
Quality Checks
AI Summaries are automatically evaluated through quality checks designed to support accuracy, readability, and reliability.
- The summary aligns with the actual review content.
- The wording is easy to read and understand.
- The summary presents a balanced view of feedback across the product’s reviews.
Keeping Your Summary Current
AI Summary updates automatically as review content changes. For example, a refresh may occur when the product rating shifts or when the product receives a meaningful number of new reviews. No action is required to trigger a refresh.
Filterable Tags (Coming Soon)
AI Summary will soon support filterable sentiment tags, allowing shoppers to jump directly to reviews about the themes they care about most.
- Tags are inferred from sentiment across reviews rather than pulled from keywords.
- Tags are not customizable, which helps keep the experience authentic and unbiased.
- The preview parameter can be used to see how both AI Summary text and the upcoming tag experience will appear on a PDP before tag functionality is fully enabled.
Enabling AI Summary
Using Individual Components
Add AI Summary the same way you would add any other component: include the ReviewAISummary component in your component object and place the corresponding div where you want the summary to appear. The suggested div id is pr-aisummary. See Adding Reviews (PDPs) for the full list of components and setup steps.
Previewing AI Summary
Before enabling AI Summary, you can preview how it will appear on your PDPs by adding the below testing parameter to any PDP URL. This preview helps you confirm placement, styling, and compatibility with your existing CSS before full enablement. This will display:
- Sample AI Summary text
- The upcoming filterable tag layout
- How the AI Summary experience fits within your existing PDP styling
Use the following parameter to preview AI Summary:
pr_AI_SUMMARY_PREVIEW_ENABLED=true
Important Notes:
- The preview does not generate a real summary from the page’s reviews. It displays sample AI Summary content and sample tags only.
- If AI Summary is already enabled for your account, the preview parameter temporarily overrides the current AI Summary experience on that page so you can review the upcoming tag layout.
- Real summaries are generated on our end after AI Summary is enabled for your account.
How to Add the Parameter
If your PDP URL does not already include any parameters, add the preview parameter to the end of the URL using a question mark:
https://www.example.com/product-page?pr_AI_SUMMARY_PREVIEW_ENABLED=true
If your PDP URL already includes one or more parameters, add the preview parameter to the end of the URL using an ampersand:
https://www.example.com/product-page?existing_param=value&pr_AI_SUMMARY_PREVIEW_ENABLED=true
When you are finished previewing the upcoming tag layout, remove the preview parameter to return the page to the currently enabled AI Summary experience.
