PowerReviews Sampling Campaign Process and Timelines

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Campaign Stage	Task	Owner	Description	Touchpoint	Timing
PREPARE	Pre-Kickoff	AE/AM Client	- SO/contract in place  - Completion of Sampling Campaign Input Brief
	Kickoff	PowerReviews  Client	Call with Project Manager, AE/AM/CSM and client:  - Review Sampling Campaign Input Brief  - Finalize audience targeting parameters	PWR Kickoff Email Follow-up  *Job Series number will be provided (if applicable)	Week 1
	Recruit	PowerReviews	PowerReviews creates and sends out qualifying survey to eligible participants		Week 1 - 2
	Ship Products to PFC	Client PowerReviews	For PFC Fulfilled Campaigns  Client will ship all products to PFC with job series number included on shipping label(s)  - PowerReviews confirms products have arrived at fulfillment center  - Quantity and quality check for all products	PWR emails Client with any inventory discrepancies, if applicable
	Validate	PowerReviews	PowerReviews validates participants, creates fulfillment list and submits fulfillment list to PFC Communication to BzzAgents that samples have shipped & first WAR form sent		Week 3 - 4
	Ship Products	PowerReviews Client	For Client Fulfilled Campaigns PowerReviews validates participants, creates fulfillment list and submits fulfillment list to client  - Client confirms all products are in stock and ready to ship  - Client provides tracking to PWR once products shipped  - Communication to BzzAgents that samples have shipped & first WAR form sent	Client notifies PWR that products have been shipped
LAUNCH	Launch	PowerReviews	Review Collection Begins	PWR emails Client when first reviews are collected	Week 4 - 5
MANAGE	Nurture	PowerReviews	Ongoing email reminders and support to BzzAgents for collection activities		Week 6 - 9
	Collect	PowerReviews	Collection & Moderation of content from BzzAgents	Reporting and Analytics available in PowerReviews Portal – Dashboard
	Syndicate	PowerReviews	Syndication or transfer of content to PowerReviews' partners
COMPLETE	Report + Complete	PowerReviews	PWR will compile results, create a campaign summary report, and close the campaign	PWR emails Client with final campaign summary/results	Week 10