A
Agent(s): Sampling Campaign Participants
Allocation: The process of assigning a campaign to a Project Manager. Done by the
Sampling Manager.
B
Bundle: A group of products that need to be used together for review collection. (i.e., shampoo & conditioner, pillow and sheets). Typically requires 1 review per product.
BzzAgent: PowerReviews Sampling Program & Community that houses our recruitment pool
BV Product ID: Bazaarvoice identification code of the product display page that houses reviews. Can be found in the client’s Bazaarvoice Instance.
BV: BazaarVoice
C
Campaign: A sampling campaign that runs on a single timeline, with recruitment for one group of agents in a single country
Client Fulfillment: Products shipping directly from the client’s warehouse to the agents in a campaign
Client: The brand paying for the sampling campaign
D
Direct to Retailer Review: A review that is correctly posted directly on the retailer’s website (i.e., Sephora, Chewy, Walgreens)
Dashboard: A PowerReviews platform that houses the sampling reviews that can be viewed internally or by the client.
E
End Date: The anticipated date that a sampling campaign will stop accepting reviews and the campaign will be closed.
F
Fulfillment: The method in which products will be delivered to agents
Fulfillment List: The list of agents confirmed to be in a single campaign, which includes their shipping address.
Fulfillment List Date: The date on which the fulfillment list will be confirmed and finalized by the Project Manager
I
Insert: A postcard-sized promotional insert a client can include in a single campaign. It can be physical or digital.
L
Lifestyle Targeting Parameters: A summary/breakdown of the identity of the agents that would qualify for a campaign.
Live Date: Campaign milestone date in which sampling reviews begin collection
M
McCorquodale Fulfillment: PowerReviews’ third-party fulfillment center that accepts products from the client’s warehouse that will then be shipped to the agents living in the UK. UK Fulfillment only
N
Native Review: A review that is collected directly through the PowerReviews Sampling Write a Review form
Native + Direct to Retailer Review: A two-step process where an agent submits one review through the write-a-review form, then submits a second review directly on the retailer’s website
P
PDP: Product Display Page
PFC Fulfillment: Promotional Fulfillment Center. PowerReviews’ third-party fulfillment center that accepts products from the client’s warehouse that will then be shipped to the agents living in the Continental US. US Fulfillment only
Page ID: The unique identification code of a product (Could also be considered a Product ID)
Product Trial: A timeframe for which an agent would be required to use a product prior to submitting a review
R
Review Submission Rate: The percentage of reviews that have been submitted overall in a single campaign
Review Display Provider: The brand in which the client pays for reviews to be displayed on their brand site (i.e., PowerReviews, Bazaarvoice, Okendo, etc)
Recruitment: The process by which the Project Manager will solicit Agents to apply to be in a sampling campaign
S
Sampling Campaign: A process in which brands send product samples to consumers to generate reviews and drive awareness for new or existing products
SKU: UPC codes. 15 SKUs maximum for a single campaign
Samples: The product that is being sent to agents in a campaign. Can be shipped products or coupons. 2,500 samples maximum for a single campaign. (Samples can be full-sized, travel-sized, or sample-sized products)
Safety Data Sheet: A sheet to fill out & send to PFC when hazardous materials are planned to be shipped out to agents (i.e., products with batteries, aerosols, etc)
Sampling Input Brief: A document that must be filled out by the client looking for sampling services, indicating the type of products and targeting parameters they are looking for in a single campaign.
Sampling Kickoff: A preliminary meeting involving the client, Project Manager, and Account Manager/Executive to go over the sampling input brief and go over any questions regarding the Sampling Campaign(s).
Syndication: The process by which natively collected reviews are sent to other retailers within the PowerReviews network to be displayed.
W
WAR Form: Write a Review form
