Product sampling is an incentivized review collection used to expedite review generation. This involves sending reviewers products for free in exchange for an honest review. Product sampling is a UGC strategy used for these typical goals (but not limited to):
Increase review coverage for a net new or seasonal product launch
Generate fresh review content for core products
Increase review coverage & average star rating for low-performing items
General Product Feedback
These reviews can be generated for brand and/ retailer destinations with the intention to fully maximize your ROI and review coverage at the same time.
What Does PowerReviews Have to Offer?
1. Predictable Process + Highly Engaged Community = Unrivaled ROI
Our extensive community of global consumers – known as BzzAgents – is passionate and highly engaged. Combine them with a proven, predictable, and repeatable methodology, and you get the best outcomes EVERY time.
Best review submission rate in the business
PowerReviews Product Sampling programs generate an industry-best review submission rate of over 90% (this means that an average of more than 9 consumer product ratings and reviews are generated for every 10 products you send). Some of our customers have even generated submission rates as high as 98%.
Fastest review generation processes
Our proven campaign management processes ensure that the time from launch to when the review content is submitted is the quickest of any of our competitors (as fast as 30 days from launch).
Best quality review content
Our rigorous and sophisticated screening methodologies ensure we match the right people to your campaigns for the best results. This means that not only are they more likely to provide review content, but the review content they do provide will be more detailed, in-depth, and cover the topics consumers want addressed – and therefore more likely to convert shoppers who read it. In fact, reviews generated by our sampling campaigns are on average 29% longer than those generated by our competitors.
How Does Our 90% Average Review Submission Rate Stack Up Against Competitors?
PowerReviews
Competitors
450 Reviews Submitted
90% Review Submission Rate
500 Volume of Samples Required
450 Reviews Submitted
40 - 60% Review Submission Rate
750 - 1,125 Volume of Samples Required
2. Collaboration with Seasoned Experts
When it comes to PowerReviews Product sampling, we do the heavy lifting, so you don’t have to.
End-to-end process management and fulfillment
We build your target audience, facilitate shipments, and engage with campaign participants as they try products and submit content.
Strategic results-driven guidance
Our sampling team provides all the strategic guidance you need to reach your goals, ensuring you engage the right influencers, at the right time, with the right message.
Support from seasoned experts
Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process.
A partnership focused on your business
Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business. For example: the ratings and reviews content generated from your campaigns is exclusively yours – unlike other product sampling vendors.
3. Sampling Campaign Performance Analytics
Accurately size ROI with post-campaign reporting.
Quantify the value of every campaign
All the information you need to understand the performance of the campaign (i.e., reviews generated, overall average rating, average review length, visual media generated, key themes identified, etc.)
Make yourself a hero
Accurately quantify the value of each campaign to “sell” yourself and the campaign internally and/or gain buy-in for future Product Sampling projects.
Invaluable product intelligence
Identify key product themes evident in the review content captured — key intelligence for understanding product performance and experience, how best to position, message, and market the product, and more.
