GS1 Image Naming: Type Values and Descriptions

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Below covers the GS1 digital asset file name structure type values and descriptions specifically for primary image types. The file name starts with the 14 digit GTIN followed by the required underscore as well as four unique identifiers.

Primary Image Type Values & Descriptions

• Indicates image file type
• 16th character in image filename – EX: 10746025700040_C1CC.JPG
• Supporting elements are defined as additional elements that are used to strengthen product appearance, not included when selling the product
  • Example: A bottle of wine (GTIN) pictured with grapes (supporting element) or a wine glass (supporting element)

Value	Description	File Size
A	Product image (web)	900x900 – 2400x2400 pixels
B	Product image with supporting elements (web)	900x900 – 2400x2400 pixels
C	Product image (high resolution)	2401x2401 – 4800x4800 pixels
D	Product image with supporting elements (high resolution)	2401x2401 – 4800x4800 pixels

Facing Values & Descriptions

• Denotes which way the item is facing within the image
• 17th character in image filename EX: 10746025700040_C1CC.JPG

Value	Description
0	Not applicable
1	Front
2	Left
3	Top
7	Back
8	Right
9	Bottom

Orientation Values & Descriptions

• Indicates the angle at which the image was taken when compared to the front face of the product
• 18th character in image filename EX: 10746025700040_C1CC.JPG

Value	Description
C	Center (15° top elevation is preferred)
L	Left
R	Right
N	No plunge angle (Some products my require a steeper or shallower angle to display effectively. For images of products with negligible depth properties, a 0-degree plunge angle is best. i.e., blister packs)

State Values & Descriptions

• Indicates the state of the item pictured
• 19th Character in image filename EX: 10746025700040_C1CC.JPG

Value	Description
1	In packaging.
0	Out of packaging (i.e., the product as it first arrives “out of packaging” not how it appears after it has been processed or prepared.
A	Case – A shot of the product in its case as it would appear to the operator upon delivery.
B	Innerpack – A shot of the product as it would appear inside its packaging inside the case.
C	Raw/uncooked – A shot of a product that has not been cooked or processed or that needs to be cooked or further prepared before it is considered edible/consumable.
D	Prepared - A shot of a product that has been taken from a raw or uncooked state to a cooked state according to the appropriate method of preparation (e.g., baked, fried, grilled or boiled).
E	Plated - Prepared food arranged simply on a serving plate, dish or bowl for better visibility. May include an additional step, such as garnishing, icing, seasoning or other enhancement.
F	Styled – Carefully and artfully arranged for an attractive visual presentation, and designed to suggest the taste, aroma and appeal of the actual dish. May include complementary items (e.g., an entrée and sides) to present the impression of a complete meal. May also include an additional step, such as garnishing, icing, seasoning or other enhancement. May be presented with different backgrounds and at different angles.
G	Staged – A shot of a product that has been arranged for display in such a way as to provide clear visibility. The product may be propped up if necessary for optimum viewing, but it should not be held or used in any way by a person.
H	Held - A shot of a product that has been held out for display by one hand or a pair of hands. When relevant, proper grip should be demonstrated. Apart from the hands and forearms, no part of the person holding the item should be visible.
J	Worn - A shot of a product, such as a protective item or article of clothing, which is worn by a model. The complete product should be visible inside the frame, but the model wearing it could be cropped out as much as possible.
K	Used - A shot of a product as it is meant to be used in its appropriate environment. Small utensils may be held in a hand or hands and used for their intended purpose.
L	Family - A shot of a number of related products (e.g., matched sets, place settings) arranged together in a single picture.
M	Open Case - A shot of a case, flaps open, that shows how the product(s) would look when an operator receives the product and opens the case.
P	Pallet/Display – An image comprised of the product in a display or pallet configuration.